Sketchy Ideas

an Aditya Lesmana production

The World Is Just Awesome!

July8

I found this video few days ago. After few googling, I figure out from Wikipedia that I Love the World is an advertising campaign launched by Discovery Channel this year (must be recently) in promotion of their new tagline: “The World is Just… Awesome”. Makes me smile everytime I hear its distinctive “boom-de-yadda, boom-de-yadda”. Indeed, despite all the conflicts, ugly polictics, disasters, diseases, etc… our world is just simply AWESOME.

I must admit, Discovery channel has market itself well this time. I love it so much. And the way Hawking says“boom-de-yadda” is simply wow.

You can see the ‘live’ version here, download the mp3 here. And if you happens to have portable video player, consider downloading the video (mp4) here. The links I have just given you are legal. The lyric is below.

It never gets old, huh?
Nope.
It kinda makes you want to…
Break into song?
Yep.

I love the mountains,
I love the clear blue skies
I love big bridges
I love when great whites fly
I love the whole world

And all its sights and sounds

Boom-de-yadda, boom-de-yadda
Boom-de-yadda, boom-de-yadda

I love the oceans
I love real dirty things
I love to go fast
I love Egyptian kings
I love the whole world

And all its craziness

Boom-de-yadda, boom-de-yadda
Boom-de-yadda, boom-de-yadda

I love tornadoes
I love arachnids
I love hot magma
I love the giant squids
I love the whole world,

it’s such a brilliant place

Boom-de-yadda, boom-de-yadda
Boom-de-yadda…

Wondering if I should make the Indonesian version…

I love the country,
I love the es cendol
I love ayam penyet sambal
I love when mie tek tek comes
I love the whole country

hmmm…

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posted under Art, Music, Web/Tech, video

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